Why choose American Whirlpool?

American Whirlpool logo

Why American Whirlpool?

American Whirlpool, a brand known for innovation and quality, has secured a top spot in the Wet Leisure industry thanks to its cutting-edge technology, exceptional hydrotherapy, outstanding designs, and unmatched durability. This is no surprise as American Whirlpool is crafted by MAAX Spas, a leader in luxury Hot Tubs & Swimspas.


MAAX® began in 1969 with the creation of modern fibreglass and metal. From the start, MAAX® focused on lasting quality, innovation, and customer satisfaction. These principles helped them become a leading manufacturer of Hot Tub & Swimspas.

Over the years, MAAX® grew and acquired companies like Coleman™ Spas, Savannah, Vita Spas, and Infiniti. In 2018 MAAX Spas merged with American Bath Group, creating a strong synergy between bath and Hot Tubs. A year later n 2018 MAAX Spas launched the American Whirlpool brand. Although the name has changed, the dedication to quality and innovation remains unchanged.

American Whirlpool Business Timeline
American Whirlpool Badge on a Hot Tub
Hot tub in a garden

What Makes American Whirlpool Different?

Ultimate Comfort

American Whirlpool understand comfort. For over 40 years they have crafted the world’s most comfortable Hot Tubs with patented features like the zero gravity Performance Seat™ and Zone Therapy®. Seats are designed to fit various shapes and sizes, ensuring you find the perfect one. Drawing on decades of research and design in industries focused on human form, their Spas are engineered to balance ergonomic support, water pressure, jet position, and body buoyancy. Deep immersion seating offers ultimate comfort, while armrests and Foot Relief Zones® are contoured to your body.

American Whirlpool Hot tub Seat
Physician Designed Zone Therapy

Whether it’s reducing the stress of everyday life, healing a sports injury, massaging sore muscles, easing stiff and aching joints from arthritis, or simply helping you sleep well – American Whirlpool Spas can assist with their Physician designed Zone Therapy®.

Zone Therapy® uses strategically placed jets to target specific pain zones with muscular trigger points. More jets don’t always mean a better massage. Correctly positioning the right size jet and massaging action where they are most effective is crucial to relieving pain and stiffness throughout the body. The Zone Therapy® concept has been developed by medical experts in physical rehabilitation and massage therapy.

American Whirlpool Hot Tub Physician Designed Zone Therapy
Performance Seating™

Performance Seating™ ensures American Whirlpool Hot Tubs are the most comfortable you can buy. Each seat is crafted for full body immersion and correct posture, aligning with the jetting pattern for comfort and ultimate jet performance. The seat’s shape and dimensions are engineered to match the spine’s curvature, promoting proper posture and reducing lower back stress.

Hot Tub lounger
Comfort Collar®

A neck massage therapy system is among the most soothing features in a Hot Tub. The reverse-moulded Comfort Collar’s unique cushion supports your neck, gently cradling your head while adjustable cyclone jets massage neck and shoulder muscles. The Comfort Collar® also provides a relaxing massage above the water line.

American Whirlpool Hot Tub Comfort Collar
Appliance grade

The steel frame and Northern Exposure® Insulation in American Whirlpool® Hot Tubs enable full servicing of the entire structure and all its mechanical components. Essentially, the Spa can be maintained and restored to factory standards in your garden for as long as you own it. This is called “Appliance Grade™”, as the Hot Tub is constructed to the same service and safety standards as other major household appliances.

American Whirlpool Appliance grade hot tub
Northern Exposure® & BlueMAAX® Insulation

Northern exposure® patented thermal barrier technology reuses the free heat energy for more efficient heating and reduced energy costs. All four sides of the Hot Tub, along with the floor and cover, are lined with reflective copper material to bounce radiant heat energy created by the pumps back into the Spa. Heat is reabsorbed into the plumbing, aiding in raising and maintaining water temperature. Lastly, the entire exterior of the Hot Tub is wrapped in 3M Thinsulate™ Insulation, the same remarkable material used in winter clothing. This three-layer patent-pending system ensures the heat energy produced by the Hot Tub remains in the Hot Tub.

The Northern Exposure® Insulation System includes eco-friendly BlueMAAX® insulation. Made from recycled natural fibre, it is endorsed by the U.S. Green Building Council. The insulation is free from chemical irritants, treated with a borate-based solution to prevent mould/mildew growth, pest infestation, and acts as a fire retardant. BlueMAAX® replaces the urethane foam in “foam filled” Hot Tubs. (Foam filling produces volatile organic compounds (VOC’s) which are harmful to the environment.)

American Whirlpool Hot Tub insulation
ABS Sealed Base

The ABS Sealed Base is an integral part of the support structure in an American Whirlpool® Hot Tub. Its single-piece design offers a sturdy base that insulates the bottom of the Hot Tub, retaining heat, and keeping moisture and rodents out.

WeatherShield™ Insulating Cover

Insulating and covering your hot tub is extremely important. American Whirlpool’s premium-grade insulating covers contain a unique copper lining, removable heat-sealing pillows to vent excess heat during warmer weather, and a tailored fit to keep in heat during colder weather.

The WeatherShield™ cover material withstands harsh weather while remaining light in weight. Strong stitches result in less tear-outs, and they offer superior sun and fade resistance.

American Whirlpool Weather Shield Hot Tub Cover
Ultra Quiet

The insulation that makes an American Whirlpool Hot Tub energy-efficient also helps it run ultra quietly. The insulation sound barrier traps and muffles sound energy inside the Hot Tub. Quiet operation is crucial for a peaceful and relaxing experience throughout the entire garden.

American Whirlpool ultra quiet hot tub

The CleanZone® water purification system will keep your water healthy and clear, cutting down on chemical upkeep. CleanZone® is a cartridge oxidiser that produces oxygen and purifies your Hot Tub water.

American Whirlpool The CleanZone® water purification system

American Whirlpool Hot Tubs & Swimspas are built to last and offer the ultimate blend of luxury, comfort, and therapeutic benefits. Whether you’re looking for a Spa experience that helps you unwind, reduce pain with hydrotherapy, or spend time with family and friends, American Whirlpool Hot Tubs are the perfect choice. With their advanced technology, ergonomic design, and durability, they are the best Hot Tubs in the market.

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American Whirlpool 881

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